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Privacy Notice

Last updated: September 10, 2026.

1. Identity and address of the data controller

Alta Especialidad Médica (hereinafter, the “Clinic”) is responsible for processing the personal data you provide through this website, by phone, on WhatsApp, or in person at any of our locations, in accordance with Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties and its Regulations.

Address for receiving notices regarding personal data: Satélite branch — Cto. Científicos 3, Ciudad Satélite, C.P. 53100, Naucalpan de Juárez, Estado de México.

You can also visit us at our locations in:

  • Palmas — Av. Paseo de las Palmas 755, Lomas de Chapultepec, C.P. 11000, Miguel Hidalgo, Ciudad de México.
  • Pedregal — Carr. Picacho-Ajusco 154, Jardines en la Montaña, C.P. 14210, Tlalpan, Ciudad de México.
  • Roma Norte — Córdoba 23, Roma Norte, C.P. 06700, Cuauhtémoc, Ciudad de México.

2. Personal data we collect

We collect only the information you provide directly through this site’s forms and contact buttons, by phone, on WhatsApp, or in person:

  • Name (required).
  • Phone number or email address for contact (you only need to provide one).
  • Treatment or service you’re interested in.
  • Your preferred location.
  • The contents of your message.

We use this information only to respond to you; we do not use it for other purposes or share it for third-party advertising.

2.1 Data Collected Automatically

When you browse this website, cookies and analytics tools generate technical usage data (pages visited, device type). We use this information in aggregate to improve the site.

The clinic map (Google Maps) and geolocation feature (“Use my location”) are activated only if you explicitly choose to use them. Until then, no data is shared with those providers.

2.2 Sensitive personal data: health information

Information about your health is sensitive personal data as defined in Article 2, section VI of the Law.

  • This website does not request health information. Please do not send it through contact forms or digital communication channels.
  • The health data needed to assess you and, where appropriate, recommend treatment are collected exclusively in person during the medical assessment, with your express written consent (wet-ink signature, electronic signature, or an equivalent mechanism), in accordance with Article 8 of the Law.
  • No treatment is defined, confirmed, or performed online.

3. Purposes of processing

3.1 Primary Purposes (Necessary for the relationship with the Clinic)

They don’t require consent beyond the consent you give when providing your information:

  • Book, confirm, or reschedule your medical assessment.
  • Answering your questions about treatments, prices, and current promotions.
  • Following up on your care and appointments.
  • Handle complaints and suggestions through a channel separate from appointment scheduling.
  • With your express written consent, given in person, collect the health information needed for your consultation and, if applicable, medical treatment.

3.2 Secondary purpose (requires your consent, and you may object)

  • To inform you about the Clinic’s offers and updates.

You may decline this purpose from the first contact, or withdraw your consent at any time by messaging “I do not wish to receive promotions” on WhatsApp at 55 1818 2912 or calling the same number. This will not affect the primary purposes of your care.

4. WhatsApp as a contact channel

Our single contact number for all four locations is 55 1818 2912. If you contact us on WhatsApp, your communication is also governed by that platform’s terms and privacy notice (WhatsApp LLC / Meta Platforms, Inc.), which are outside the Clinic’s control. The information you share with us through that channel is used only for the purposes described in this notice.

5. Data Transfers and Who We Share Your Information With

We don’t sell or rent your personal data.

Your information is shared only with:

  • Technical providers that operate this website and our communications (web hosting and messaging) are contractually required to maintain confidentiality and process data according to the Clinic’s instructions, pursuant to Article 20 of the Law.
  • Competent authorities, when there is a duly supported and reasoned legal request.

None of these transfers requires your additional consent under the exceptions set out in Article 36 of the Law.

6. How to exercise your ARCO rights

You have the right, at any time and free of charge, to:

  • Access — conocer qué datos tuyos tenemos y para qué los usamos.
  • Rectification — correct them if they are inaccurate or out of date.
  • Cancellation — request that we delete your data when it is no longer needed for the purposes for which it was processed.
  • Opposition — object to the processing of your data for specific purposes, or withdraw the consent you have given us.

To exercise these rights:

  1. Call or message us on WhatsApp at 55 1818 2912, or visit any of our locations.
  2. Please tell us your name, the right you wish to exercise, and a way to contact you so we can respond.
  3. We may ask you to provide official identification to verify your identity or that of your legal representative, in accordance with Article 28 of the Law.
  4. We will respond within the time limits set by law (20 days to make a determination, with an additional 15 days to carry it out, unless a justified extension applies).

Exercising your ARCO rights is free; reproduction, copying, or mailing costs may be charged only when applicable.

If you believe your right to personal data protection has been violated, you may file a complaint with the Secretariat for Anti-Corruption and Good Governance, the authority responsible for handling these proceedings under the current Federal Law on the Protection of Personal Data Held by Private Parties.

7. Security and Data Retention Measures

We retain your personal data only for as long as needed to fulfill the purposes described in this notice and applicable legal obligations. We use administrative, technical, and physical safeguards to protect it from damage, loss, alteration, destruction, or unauthorized use, access, or processing, in accordance with Article 18 of the Law.

8. Changes to this privacy notice

Any changes to this notice will be posted on this same page, along with the date of the latest update. We invite you to check it periodically.